Seller: eToys; Rating: 4.8; Total Feedback: 9429

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eToys Direct, Inc. began in the early days of online shopping as a tiny start-up called Brainplay.com. Our early success caught the attention of some big retailers. In 1999, we formed a joint venture with Consolidated Stores, Inc., then the parent company of KB Toys. We launched the new KBtoys.com web site in June of 1999, and our staff worked non-stop to get it ready for the holiday rush. That year, Media Metrix, Inc. ranked KBtoys.com the 12th-most visited site during the season. And the Wall Street Journal named us the best overall toy retailer. The online retailing landscape changed dramatically during the next year. In 2001, we acquired most of the assets of our former competitor, eToys, including its high-tech warehouse. Since that time, we have used the Blairs, Virginia facility as our primary fulfillment center. In 2002, we partnered with Sears Roebuck & Co. and Kmart, merchandising and fulfilling toys and video games featured on sears.com, in the Sears Wish Book and on Kmart.com. In 2003, we expanded our relationship with Sears, designing and producing the Wish Book as part of a licensing agreement, and providing catalog customer support. QVC.com joined our growing list of partners in 2003, and we launched a co-branded toy department on Buy.com. We separated from KB Toys, Inc. in May of 2004, after our management successfully bid for our company's assets. The following month, eToys Direct, Inc. acquired most of the assets of the My Twinn Doll Company and launched the new My Twinn web site in September of 2004. eToys Direct, Inc. owns and operates the eToys and My Twinn web sites, and operates KBtoys.com under a long-term licensing agreement. We look forward to providing our customers and our current and future partners' customers with an incredible selection of toys, video games and custom dolls, an outstanding shopping experience, fast, friendly customer service and speedy order fulfillment as eToys Direct, Inc.

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